SAB MILLER – Experience

Conduit was recently approached to bring this awesome experiential idea to life for 7DKS and their esteemed client SAB Miller. To be used at Miller events nationwide, a staggering sixteen by three meter LED wall was commissioned that employs Kinect Technology to track screen visuals with audience participants allowing them to manipulate the central protagonist. Shot on green screen we took the Alexa to full steam shooting 150Fps so that the transitions in pace and tempo would be smooth and dramatic. We then added a stunning CG fluids layer that envelopes the scenery and brings the brand to life. Download the clip, toggle the play head and watch him skate and boogy to the beat of your drum. Dance little man dance!!

Client: SAB Miller
Agency: 7 Different Kinds of Smoke
Produced & Directed: CONDUIT Productions
Creative Director: Marc Ziman

DOP: Christian Denslow
Producer: Vanessa Mc Gowan
Post Production: Conduit’s BEST FULL Studios
Editor: Tevan Baitz

Full Credits +