The shortsightedness of historical opinions are put to bed in this exquisite TVC for Volacano Advertising and their international mobile device manufacturer Alcatel.
Fully rendered CGI pencil strokes have been an aspiration for the creative team for some time. The opportunity to bring these to life in vivid detail added authenticity and a unique visual treatment to the TVC. In juxtaposition we resolve to utterly spell binding photo real CGI treatment of the devices, bringing an intentional sense of immediacy to the piece in order to utterly dispel the flawed assumptions.
Agency: Volcano Advertising
Produced & Directed: CONDUIT Productions
Creative Director: Marc Ziman
Producer: Vanessa McGowan
Post Production: Conduit Studios