SARS – Higher Purpose

Featuring over 16000 individual signatures, this technically intricate film delivers a strategic facelift to SARS’s imaging and audience engagement. The spot which cleverly portrays the power of the protagonist and in this case tax payers signature to literally build infrastructure, is winning local and international praise for the brand, the agency and director.

‘Working closely with the agency from conception, was a welcome process that we always encourage’ comments director Marc Ziman. ‘One Conduit firmly believes in when it comes to achieving high expectations on visual concepts. Together we were able to fully develop the technical parameters, design and story telling to deliver a premium piece of communication for this blue chip client.’

Client: The South African Revenue Service
Agency: Y&R JHB
Produced & Directed: CONDUIT Productions
Creative Director: Marc Ziman

Producer: Vanessa McGowan
Post Production: Conduit Studios

Full Credits +